That is, in the business you provide to the enterprise, the business that requires manpower to complete the service is called service-oriented business. For example: advertising services executive email list provided by advertising companies, human resources services provided by human resource outsourcing companies. Another example: businesses like Weimeng and Youzan, in addition to providing SAAS products, also provide a series of business services. The above classification is not absolute, not unique, nor standard. I stress again that the above classification is executive email list not absolute, not unique, nor standard. For each To B type of business, what is the operating methodology? Next, I will talk about them one by one.
Platform-based business What should a platform-based business operation do? You can refer to this thinking logic: get customers - customer service - paid conversions. Here executive email list I take the Meituan platform as an example, and talk about my thinking logic for sorting out platform-based businesses and how to operate them: 1. Acquire customers Acquire customers through online and offline methods, Online customer executive email list acquisition methods include: lead acquisition, content dissemination, advertising, etc. The methods of offline customer acquisition include: ground push, conferences, distributors, offline activities, etc.
After the platform acquires customers, that is, after customers start to register accounts on the platform, they begin to enter the next link. 2. Customer Service In the customer service phase, the problems to be solved include: Let merchants start using online or telephone executive email list communication, and provide operation guidance to help merchants make money through the platform; Through incentive methods such as rebate of 10 yuan for the user's next order, and 20 yuan for the transaction over 100. through the establishment of a customer growth system such as the establishment of Meituan University, offline training, etc., to improve customer executive email list activity and retention. And many more The core goal of customer service is to help customers succeed and make money on the platform.