Despite all the digitization Personal contact is particularly important in a therapeutic context you can t completely ignore that. Has your expanded digital offer influenced your marketing for example changed your messaging or the communication channels I wouldn t say completely changed. For our industry we are already relatively well positioned online and have a very good social media presence. In recent years it has become clear to us that the entire area of content marketing is very important for us we avoid sending pure advertising messages. It is always primarily about giving parents help and tips there is simply an increased need for information among parents of children with learning difficulties.
That’s where I think content marketing is best whatsapp mobile number list And of course we were able to benefit from the good line up. For example we were fortunate to have already made a series of videos exercises from home learning therapy. This is content that we can put to good use especially in this time. With locations you have quite a lot of franchise businesses. How do you feel about social media do you localize the content so that every location uses it There is more and more demand from our partners and I think you can dovetail the content of the brand page very well and support partners with it. We want to expand this more locally but the challenge is also to ensure a brand appropriate appearance. And every partner is different on site so you have to find individual solutions.
Some also look for an agency to support them with their social media presence and some even do it themselves. It is up to us at headquarters to develop concepts that work both centrally and locally. And most partners almost always choose the variant in which they share the central content. To recap the last year what are the top three lessons you ve learned since March A very positive lesson was that we saw how much can be accomplished in such a short time if that is a lesson. Then I would definitely say how important it is to be well positioned digitally. That was the case before but it s much more important now and it won t go away again I think in the future it will be about picking up every person in the communication and media world in which they are.