Companies that post B2C content to these niches get 17% more likes on their posts. LinkedIn About LinkedIn, the professional social network, your publications must be dedicated to a B2B audience. Give priority to Tuesday and Thursday in order to gain visibility and have a higher engagement rate from your network. Each network has its own publication time Facebook Regarding posting hours, users are present on this network during their lunch break from 11 am to 2 pm. On Thursdays, it is possible to push the posting time up to 4 p.m.
Afterwards, it is unlikely that your posts will have the same impact. Users will be less present on the network, so your publications will have little visibility. instagram fax list The social network is consulted outside office hours. In general, users go on Instagram early in the morning, on the lunch break, as well as in the evening after 6 p.m. These time slots are the most interesting for your company. You have to schedule a publication so that it ends up in the newsfeed of your followers. Beware, however, of the new way the algorithm works , which can upset your projects.
Twitter For B2B communication, it is favorable to do this during the users' lunch break (from 11 a.m. to 2 p.m.). You can also tweet in the late afternoon (4-6 p.m.) for maximum impact. On the contrary, for B2C content, there are no schedules that are more advantageous than others. Just pay attention to the time of publication so that your target is not at work. LinkedIn To boost your publications on LinkedIn, the beginning and the end of the day are the most suitable times. The social network is very often frequented during work time.