First, you'll find out how your affiliate partners are growing. Just like you need to keep growing and expanding, so do they. If the number of your top memberships is stagnating year after year, you need to examine why. Compare the growth rates of your affiliate partners to see who is progressing faster than the others. Affiliates that bring in less clicks or sales than your top performers but are growing faster may be the ones you want to reward and nurture. Engagement Measuring Audience Engagement allows you to evaluate traffic quality. The best affiliates have loyal, trusting audiences, which indicates high engagement on membership sites. It's simple math. People follow advice and referrals from people they consider reliable, in this case affiliates.
This is reflected in visit duration, number of pages visited, and industry email list similar engagement metrics. Give each member an engagement score to ease your hard work. The score takes into account various engagement metrics and presents a numerical score. Affiliates with high engagement are more likely to drive high-value traffic. If this is not the case, you may have a mismatch with your audience. Another reason could be that the same affiliate works with your competitors and sends the most traffic there. That's when you need to get crafty and investigate. Your competitors may be offering better deals to these affiliates, and you need to find a way to outsmart them. Screenshot of the Engagement Score feature on . Instead of checking every engagement metric, ,'s Member Score lets you assess the strength of each member audience. Assessing the Success of Your.
Affiliate Program You want to know if and how much you are benefiting from your affiliate program and each affiliate partnership. Measuring the right metrics can help you determine the most profitable types of activity. You can also experiment with different strategies and commission structures. In some industries, a recurring affiliate program that offers a steady monthly commission rather than a one-time, per-purpose commission is more suitable. Revenue Interestingly, not every affiliate manager is concerned with revenue. But it should be. Even though you may not be investing a lot of money in this type of marketing, you still need to know that you are reaping the benefits. When you look at the revenue generated through an affiliate program.