When your paid content has gone vertically into a certain field for a certain stage, you can consider developing it horizontally. That is, spread across fields!
The main goal of cross-field communication at this stage is not to gain more users who need to pay in a certain field, but to expand your influence and realize the recognition of your paid content by people in different industries.
After doing the above two steps, your paying users will accumulate a certain number of users for courses or novels in a certain field, but with the emergence of competitors and more and more content of the same type in the market.
At this time, your potential paying users may increase, but the users who actually complete the payment may decrease. What should you do at this time?
This is what we call the third step, cross-domain communication. It can also be understood as the transformation of a popular actor in the entertainment industry. It is impossible for a traffic actor to stay prosperous as he grows older. At a certain stage, he needs to transform from an idol to an acting school.
The same is true for content company email list creators. After achieving certain results in a certain field, they must consider cross-field penetration.
No matter how beautiful the content you make in the same field, there will be so many user groups. As people at different stages have different needs for content, your growth and users will continue to decline.
As a content creator or a content creator that requires consumers to pay for reading, from which aspect do you need to consider creating new content across fields? Breakthroughs can be made from the following points.
So if you create content that helps users accomplish certain tasks, they will share your information. And these information are like "currency" in social networking, which can generate value: From Li Renee (why do you post on Moments: 5 major motivations for users to retweet like crazy)
Find talk - can your message give others the talk?
Expressing Thoughts - Did your message help them say what they wanted to say?
Helping Others - Does your message enable them to help their friends?
Imagery - Does your message represent their image?
Social comparisons - does your message make them seem more status quo?
Let's take paid courses as examples of the above 5 methods:
Looking for talks, did your paid company email list users improve their grades or logic skills after taking paid courses? Whether it's an improvement in grades or an improvement in ability, he can provide a talk for the interpersonal relationships around him.
Express ideas, does your paid course speak out about the confusion they encounter in their daily learning, and give them the opportunity to express some ideas about this content?
Help others, whether your paid courses are helpful to teachers' students, parents' children, and if so, teachers and students' parents company email list will naturally recognize your content.
Shaping the image, can your paid courses represent the image of the people who need postgraduate entrance exams? Will they use your paid course content as a conversation piece in relationships and networking?
Social comparison, will the grades of users who use your paid courses, or their parents, improve their status in the relationship with the surrounding people because of your content grades and their children's grades?
From the above five steps in turn, make your content a powerful tool for communication in the interpersonal relationship in the user's life, then the content will naturally spread to different industries and different groups of people because of the user.
When it spreads to a certain amount and quality, the creator image of paid content will have a good position among different groups of people, or social recognition, so for the provider of paid content, the spread of the cross-industry field will be realized. .
The above is the content creation and dissemination ideas for the continuous dissemination of WeChat official account paid content, I hope to help you!