Since our entry, we have been assigned to make a bulk sms service certain product. Basically, the functional framework of the product has been determined, and the future development direction has also been roughly determined. We design specific functions according to the established track. Regarding the market strategy, we may not have seriously thought about it. How to develop the market is the fastest speed? The faster, more complete, and the better the bulk sms service functions are done, it is a way of thinking to recruit a lot of sales, but another way of thinking may come faster. Instead of building from the bottom up, some companies are now starting to build from the top down. Why is top-down building successful in developing markets quickly? 01 The role of the product
We all know that B-end products are composed of bulk sms service many roles, and different role layers represent different interest layers and have different demands. 1. The boss As the highest decision maker, the boss certainly hopes that the software can increase his efficiency and reduce the burden and increase his revenue. But this is internal, and they also have bulk sms service external demands, such as how to let customers perceive their excellence and how to let investors understand their stories. 2. Executives Executives are the mainstay of the company. To implement the boss's task well, they must also have a good relationship with employees and use the strength of employees to do their best.
The software implementation of the company is bulk sms service mainly driven by them, and they also have crucial suggestions for procurement. We cannot underestimate their role. 3. Staff As an employee, the most concern is how to work more, work simply and conveniently, and earn more. Their appeal to the software is the execution layer. However, their bulk sms service opinions are often not taken seriously. On the one hand, most of the employees have poor quality and it is difficult to provide constructive opinions; Let the decision-making layer pay for the user layer, there will be some gaps. 02 Different market strategies for products 1. High Buildings This approach is that the product faces the boss directly, first gets the boss, and then penetrates down to the executives and employees step by step, which means "catch the thief first."