In January last year, the WeChat official account launched a paid reading b2c email list function, which attracted a large number of excellent creators to settle in the WeChat official account to form a new wave of excellent content creators.
Now that the paid reading function of WeChat official account has been launched for a year, how to make better use of the paid reading function? This article will analyze from multiple dimensions how to make good use of payment functions for excellent creators to achieve stable and benign benefits.
The essence of paid features is to make others pay for your content. How to get readers to pay for your content? It can be cut in from the following three aspects, as follows:
Make readers trust you
Get more readers to pay for your paid content
Grow your paying readers b2c email list across domains and buy
1. Make readers trust you
First of all, let's understand the first one, so that readers have a sense of trust in you. Why do you say this way? For an article that needs to be paid, if it is not beneficial to the reader's work and life, and its value is increased, it is difficult for b2c email list the reader to pay to read it willingly.
For example; you make people pay to read, at least your content can make readers realize new awareness, or get something from this paid article.
Just like when you go to a clothing store to buy clothes, because this clothes can make consumers wear more decently, and it is suitable for consumers’ current needs in terms of fabrics and prices, so this clothes can be easily sold.
But the nature of paid articles is different from clothing stores selling the right clothes to consumers, because paid reading has not always existed.
It is a product of the constantly changing content of WeChat public accounts. Pay-to-read is more like a newly opened department store than the familiar clothing store that consumers frequent.
So how does this newly opened "department supermarket" allow consumers near the supermarket to buy from it? This is the trust we mentioned earlier.
If this supermarket is a well-known supermarket, and its price and products are more prominent than the small supermarket next to it, after consumers know it, they will naturally have the opportunity to enter this newly opened supermarket to make purchases.
In the same way, if b2c email list you want to pay for content reading on your official account, you must convey your professionalism to your readers. After all, the items in "well-known" supermarkets will make consumers feel secure.
To make one person have a sense of trust in another person, in addition to having a well-known influence in the industry, there is also a content creation that allows consumers to feel that your content makes them feel "value for money" when paying for it. .
If people feel good value for what they get in life, they will buy it in the same place next time, so before you pay to read, your content must make your audience feel professional , and changes after they read your content.
Changes here can be intellectual changes in spirit, upskilling in the field of work, and taking them a step further in their own industry.
In the same way, for consumers, after buying something in your "department supermarket", the physical examination of the purchase is not good, the price of the product is more expensive than the small supermarket next to it, and the quality is poor, and the daily necessities purchased did not make them happy. More peace of mind in daily life, how can they pay for your content a second time?
Therefore, before the operating entity implements paid reading, it is necessary to have a group of users who have a sense of trust in the entity, which can also be said to be loyal fans, and let this group of fans become your first batch of paid reading users.
When you have this group of fans and a stable state, you can think about what to do next and how to get more readers to pay for your paid content.
2. Get more readers to pay for your paid content
When your official account main body has obtained the first batch of paid readers, you can start the second step. How to let more readers know your paid reading content and complete paid reading.
Generally, when your content is paid for by readers, it at least proves that your content is worthy of users to pay for reading. However, it is far from enough to be the main body of paid reading on the WeChat public account for a long time. How to let more people see it and pay for it?
There is a difference between the paid reading content of the official account and the goods purchased in the physical store. The physical store will only buy it if there is a demand. If the purchase experience is good, it may be a second purchase.
But the essence of paid-to-read content is that people in a certain field can continue to pay for use.
For example, your content to consumers is the content of paid knowledge courses, in the form of serialized novels, the content is continuous to consumers, and it provides coverage to people in a certain field.
In this way, after your content is recognized by readers, they will show a paid mode with the frequency of your courses or novel chapters, so that your paying readers will expand in a certain field, and the base of paying users will also be increased. will improve.